"My Citroën Méhari ran smooth during the long trip  from Amsterdam and was  in a  much better shape than I and p robably happy to be back home in France.     As I, with my portfolio, entered the city of Lyon in rush hour,  the Citroën  was surrounded by all its relatives." In 1968, René Perrin started a small ad agency in Lyon  naming it Euro Advertising. At the time, his wife Hélène was the creative director.  In the mid 1970s, with creative director Alain Bouldouyre,  it started to compete with the  big agencies in Paris.  Euro Advertising ended up with offices throughout Europe. Some years later, it became EuroTSG  formed by Denis Troux, Saillard and an unknown investor.  Not long after, Denis sold it to JWT.   Then, Paris ad agency RSCG (Roux, Séguéla, Caysac, Goudard)  merged with EuroCom in 1991  and was renamed EuroRSCG.  Since 1996 it’s part of the Havas group.  The name Euro Adve...